Dr. Manthana Chalanan, Pediatrician
Specializing in development and behavior
Consultant and Executive of A Smart Brain Kids World Company
Mr. Siwares Srithanamorn
Executives of A Smart Brain Kids World Co., Ltd.
Message from Our Advisor
“In the past, children grew up climbing trees, playing traditional games, and spending time with neighborhood friends.
Today, however, technology has become a double-edged sword—leading children to spend more time on screens than playing with peers.
This inspired me to search for toys that truly support children’s development and provide healthy alternatives to screen time. Yet, the more I searched, the more challenging it became.
That is why I am truly grateful to A Smart Brain for the opportunity to serve as an advisor. Together, we aim to create toys that are suitable for every stage of childhood—encouraging creative learning and helping children thrive in the 21st century.”
“We don’t see ourselves merely as toy manufacturers—we see ourselves as supporters of children’s development. Every product we create is designed with ‘play’ at its core, helping parents engage more easily with their children while fostering healthy and age-appropriate growth.
Because at the end of the day, the most important factor in a child’s development is… playing together with their parents.”
Why Are Developmental Toys Important?
Developmental toys play a vital role in supporting a child’s growth—physically, emotionally, socially, and intellectually. Safety always comes first, but equally important is choosing toys that are appropriate for each age stage.
If toys are too simple, children may lose interest. If they’re too difficult, kids may feel discouraged. The right developmental toys, however, will engage children at their level and help them learn most effectively.
So, what toys will you choose for your little one?
Tips & Toys
About Us
Industry Standard
Safety
Today’s world is filled with a wide variety of children’s products. However, some items may not meet safety standards and could leave harmful residues in a child’s body. That’s why parents need to pay extra attention when selecting products—ensuring their little ones receive only the safest and most suitable choices.
Chemical Safety
Safety from Residual Chemicals
Our products are made from premium Grade-A materials and certified by international safety standards—European (EN-71) and American (ASTM). This ensures that every ASTA product is completely safe and free from harmful residues.
Collapse Safety
Impact Safety
We understand that children are naturally active and curious—running, throwing, and exploring as part of their development. Parents naturally worry about falls or bumps from toys. That’s why our products are carefully designed to minimize impact risks and help keep your little ones safe.